Lead Generation Services
Convert Prospects Into Ready-To-Buy Customers
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Expert Lead Generation That Fills Your Sales Pipeline With High-Intent Prospects
Usher in a wave of qualified leads and grow your sales pipeline with Marketinzz Internet Marketing Agency’s multi-channel approach to lead generation.
Using strategic campaigns and constant optimization, our agency’s lead generation strategists assist enterprises and scaling businesses in building their sales funnel and nurturing leads into paying customers.
Why invest in lead generation?
To make a sale or generate a conversion, businesses need leads – prospects who have shown interest in their products or services.
Lead generation then attracts high-quality leads and nurtures them to turn them into paying customers.
Despite being a top priority for 50% of marketers, 68% of business-to-business (B2B) companies fail to acquire quality leads, with 88% saying they are only somewhat satisfied with their current process.
So, how can you turn the number of leads you have into the sales results you need? Consider outsourced lead generation services.
At Marketinzz, we find the best lead generation channels for your business and tailor marketing strategies and sales pitches to match prospect needs.
By combining inbound and outbound lead generation services, we help you attract and convert prospects interested in your offerings.
Inbound vs. Outbound Lead Generation Services
Inbound Lead Generation Services
Google Ad Manager for small businesses is a free ad server ideal for starting enterprises or publishers lacking sufficient resources to invest in advertising.
Here are some key benefits:
Access to Google’s AdSense network and additional third-party networks
Optimized for mobile and video ads
Line item management, forecasting and targeting capabilities
Historical data
Customized reporting
Access to application programming interface (API) for ad trafficking and optimization
Outbound Lead Generation Services
Google Ad Manager 360 is a premium service that offers all the features of the standard version, with added capabilities for enhanced ad inventory management and revenue optimization.
Here are some key benefits:
Direct support from Google
Access to first-party audience segments
Advanced video options (e.g., dynamic ad insertion and plodding)
Ad units with five levels of hierarchy (only 2 for the free version)
Advanced reporting capabilities, such as data protection reports, data transfer log files, conversion reporting and future sell-through
So, which is right for your business? Inbound lead gen services have been shown to cost around 60% less than outbound tactics, and 80% of business decision-makers say they prefer to learn about a brand through content rather than ads. But an outbound approach also has its edge – faster results.
If you need help determining the best lead generation services for your company, Marketinzz’s team can help. Contact us today to discuss your specific lead generation needs and receive a free proposal.
The Different Types of Leads You Can Attract for Improved Conversions
Marketing-Qualified Lead (MQL)
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Sales-Qualified Lead (SQL)
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Granular Ad Targeting
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Detailed Reporting Tools
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Remember, not all leads are created equal. Filtering and prioritizing leads based on their type and role in the sales funnel can help you focus your efforts and resources. One way to do this is through lead scoring, which tells you how likely a lead is to convert based on their behavior and engagement with your brand.
How To Use Lead Scoring for Tracking the Best Leads
Lead scoring is a method businesses use to rank and track potential customers based on their level of interest, engagement and fit with the company’s ideal customer profile.
Numerical values or scores are assigned to different actions and behaviors exhibited by visitors, such as site visits, email opens and form submissions.
A lead who scores high on the lead scoring system is considered a “hot” lead and should be prioritized for follow-up by the sales team. Conversely, leads with lower scores may require further marketing efforts to move them through the sales funnel.
Here are the different lead-scoring models you can use to track the best leads:
Demographic Scoring
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Behavioral Scoring
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Demographic Scoring
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Behavioral Scoring
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Marketinzz utilizes advanced lead-scoring techniques to pinpoint high-value leads. With our commercial lead generation services, you can focus on the most promising leads for increased conversions.
Let’s Talk About Lead Nurturing
You’ve generated leads, but what’s next? It’s one thing to get leads into your sales pipeline, and it’s another thing to keep them moving forward.
Lead nurturing engages your target audience, provides relevant information, supports their needs and creates a delightful experience throughout the buyer’s journey. This tactic increases your chances of closing deals as nurtured leads tend to make larger purchases since they feel confident in their decision.
A successful lead nurturing campaign should have the following key elements:
Quality content aligned with buyer personas and the sales funnel
Using a multi-channel approach to reach prospects
Personalization to show that you understand and care about their needs
Automation to ensure efficient and timely follow-up
Targeted messaging based on prospect behavior
Clear calls-to-action (CTAs) to encourage conversions
Regular follow-ups to stay top-of-mind and build trust
Continuous optimization based on data and analytics
Marketinzz’s sales lead generation services include implementing a structured lead nurturing strategy to keep prospects engaged and moving toward conversion.
Why Your Business Needs Online Lead Generation Services
Over 70% of leads are lost to competitors because businesses take too long to follow up or don’t follow up at all (saleswhale). Without consistent and relevant follow-up, potential customers may lose interest and turn to competitors who are more proactive in their approach.
Online lead generation services prevent this by providing seamless path-to-purchase experiences and nurturing leads until they are ready to purchase.
Partner with a lead generation services company to experience the following benefits:
Keyword Research and Planning
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Ad Copy Creation
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Online Lead Generation Services That Deliver Real Outcomes
Marketinzz Internet Marketing Agency’s marketing lead generation services have delivered significant results for businesses across various industries. We’ve partnered with brands of any size, including local businesses, multi-location enterprises and large corporations to boost their online presence and generate leads.
See how we’ve helped companies to improve their lead generation efforts below:
MULTI-LOCATION ORTHOPEDIC PRACTICE
“Marketinzz has gone above and beyond and it’s allowed me to focus on other aspects of business development. Marketinzz understands the intricate needs of what we want to accomplish.”
MULTI-LOCATION ABA THERAPY CENTER
“Marketinzz has gone above and beyond and it’s allowed me to focus on other aspects of business development. Marketinzz understands the intricate needs of what we want to accomplish.”
MULTI-LOCATION ORTHODONTIC GROUP
“Marketinzz has gone above and beyond and it’s allowed me to focus on other aspects of business development. Marketinzz understands the intricate needs of what we want to accomplish.”
Many lead generation campaigns fail due to poor planning and execution. Marketinzz’s sales lead generation services have a proven track record of delivering exceptional results, thanks to our data-driven and holistic approach.
Partner with us today and experience the benefits of outsourcing lead generation services to a leading provider.
Marketinzz’s Business Lead Generation Services
Usher Ready-To-Buy Leads Into Your Sales Funnel
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
SEO Lead Generation Services
Google processes approximately 16.4 billion searches every day – a significant portion of which are from people looking for businesses like yours. SEO lead generation services leverage your website’s visibility in search results to captivate prospects, attract organic traffic and expand your customer base.
Marketinzz’s SEO lead generation services employ two key methods to generate leads:
Direct Lead Generation: Invites prospects to provide their contact information by filling out a form. Some tactic examples include targeting transactional keywords, creating highly relevant landing pages and promoting gated content.
Indirect Lead Generation: Provides information to prospects without asking for their contact details. This tactic is often used at the top of the sales funnel, where prospects are still in the early stages of research. Examples include guest posting, local business listings and social media.
As a top lead generation services company, Marketinzz adopts good SEO practices to attract only the most qualified leads to your website.
We focus on optimizing your website for keywords that have strong commercial intent, create valuable content that addresses your target audience’s pain points and use strategies like backlinking and local SEO to improve brand visibility.
Get in touch with our lead generation experts for a no-strings-attached consultation on how we can help your business grow through SEO lead generation.
B2B Lead Generation Services
Even the most accomplished companies face challenges in generating leads despite the abundance of effective lead nurturing strategies and sales plan templates available once a lead is acquired.
Business-to-business (B2B) lead generation is a complex process that involves reaching highly targeted, niche decision-makers in the right industry. It requires effective research and identification of your ideal customer profile, understanding their pain points and how your product or service can address them.
Investing in B2B lead generation services helps your organization:
- Acquire contact data
- Accelerate sales cycle
- Craft more engaging marketing campaigns
- Reach prospects through multiple channels
- Build predictable sales pipelines
- Ladder up your ROI
Harness the Power of Lead Generation for B2B Marketing Success
Even the most accomplished companies face challenges in generating leads despite the abundance of effective lead nurturing strategies and sales plan templates available once a lead is acquired.
Business-to-business (B2B) lead generation is a complex process that involves reaching highly targeted, niche decision-makers in the right industry. It requires effective research and identification of your ideal customer profile, understanding their pain points and how your product or service can address them.
Investing in B2B lead generation services helps your organization:
Marketinzz’s Tried-and-Tested Lead Management Process
The path toward conversion is a complex journey with several touchpoints and potential roadblocks. That’s why it’s crucial to have a proper lead management process in place.
Our approach to lead management is a systematic, multi-step process that helps you track leads at every stage of the sales funnel.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
With Marketinzz’s comprehensive lead management process, you can rest assured that no lead slips through the cracks, and all your hard-earned leads are properly nurtured toward conversion.
Why Choose Marketinzz for Your Lead Generation Services
Recognized for top lead generation services, Marketinzz has acquired numerous awards and acclaim for its exceptional work. We follow a results-driven approach to help businesses achieve their goals, whether they aim to drive website traffic, increase conversions or expand their digital presence.
Here’s why Marketinzz is one of the best lead generation services:
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.
Improved Customer Experience
A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.