Outbound Marketing
Build Your Pipeline and Boost Your Sales Fast
Home / Digital Marketing Services / Outbound Marketing
Control the Narrative Around Your Brand
Is your inbound marketing strategy getting low response rates? Don’t wait for potential customers to find you. Reach out to them first and shorten your customer sales cycle with a robust outbound marketing strategy.
But first, what is outbound marketing?
Introducing new products or services to the market requires effective, proactive promotion. However, some marketing strategies, like content marketing or search engine optimization (SEO), take time to yield results.
Outbound marketing presents a supplementary solution to your SEO efforts. It involves proactively reaching out to your audience to quickly deliver your message and drive immediate responses.
Marketing outbound aims to push your brand, products or service out to find and engage with leads and make an immediate impact. Examples of marketing outbound tactics include direct mail marketing, telemarketing, cold calling and advertising.
Now that we’ve covered what is outbound marketing, you’re ready to take your outbound marketing knowledge to the next level.
Discover the difference between inbound vs outbound marketing to determine which strategy can solve your business’s specific challenges and goals.
Inbound vs Outbound Marketing
In today’s fiercely competitive digital landscape, simply knowing what is outbound marketing isn’t enough to launch profitable campaigns.
Inbound and outbound marketing represents two distinct approaches to reaching and engaging with potential customers. Each method has its own strategies and advantages.
Here’s a comparison of inbound vs outbound marketing:
Inbound Marketing vs Outbound Marketing: What’s the Difference?
INBOUND MARKETING
Inbound marketing focuses on creating valuable content and experiences to pull customers toward your brand.
To help you better understand inbound marketing vs outbound marketing, inbound marketing is more:
- Customer-centric
- Permission-based
- Focused on long-term relationship-building
OUTBOUND MARKETING
Outbound marketing strategies involve initiating contact with potential customers, often through interruptive means.
In terms of outbound vs inbound marketing, outbound marketing is more:
- Brand-centric
- Interruption-based
- Focused on short-term results
Choosing between inbound marketing vs outbound marketing depends on various factors, such as your industry, target audience and overall marketing goals. But, like with most marketing initiatives, many businesses find success in integrating both strategies to maximize reach and impact.
Contact us today to discuss your goals and let us create a customized outbound marketing strategy that drives results for your business.
Why Your Business Needs Outbound Marketing Services
Research has shown that businesses prioritizing outbound marketing strategies, such as direct mail marketing, achieve approximately $43 in revenue for every $1 spent.
If you want to reach the majority of your target audience, you need to start optimizing your marketing approach. When executed strategically, outbound marketing services help you:
Reach a Targeted Audience Segment
Generate High-Converting Leads
Boost Brand Awareness and Visibility
Getting your brand name and messaging out builds familiarity and mindshare with broad audience segments. Outbound marketing puts your brand in front of new audiences that may not come across it through inbound methods alone.
Make an Immediate Impact
Build Customer Relationship and Trust
Drive Event Attendance
Outbound marketing is crucial in promoting and driving attendance to in-person and virtual events such as trade shows, conferences and webinars. The direct outreach helps create better awareness and encourages active participation.
An Outbound Marketing Company That Delivers Real Results
Unlock Your Full Business Potential
Marketinzz Internet Marketing Agency has provided inbound and outbound marketing services since 2005. Throughout the years, we’ve helped thousands of businesses across industries build and nurture relationships with their customers.
Our skilled team is trained to communicate your value proposition and convert prospects into customers. But don’t take our word for it – our results speak for the quality of our outbound marketing services:
SPORTS EQUIPMENT AND APPAREL COMPANY
This popular sports equipment and apparel company in Florida needed outbound email marketing solutions to support its existing inbound and outbound marketing efforts. Marketinzz generated $42,000 in sales and $20,000 in revenue within three months of the email marketing outbound campaign going live.
PLUMBING COMPANY
This company needed Marketinzz’s inbound and outbound marketing expertise to generate more online orders and a measurable return on investment (ROI). Our PPC experts recommended using CallRail, a call-tracking software, to manage incoming leads and gather sales data accurately. This resulted in an 89% improvement in conversion rate.
TETHERED
PHOTOGRAPHY COMPANY
An established tethered photography company debated whether outbound vs inbound marketing is the best strategy to reach its target audience. Marketinzz implemented targeted paid advertising campaigns to achieve the client’s goal, generating 356 purchases and a 235% increase in website purchase return on ad spend (ROAS).
Marketinzz's Outbound Marketing Services
Research has shown that businesses prioritizing outbound marketing strategies, such as direct mail marketing, achieve approximately $43 in revenue for every $1 spent.
If you want to reach the majority of your target audience, you need to start optimizing your marketing approach. When executed strategically, outbound marketing services help you:
Outbound Email Marketing
Programmatic Advertising
Get your brand in front of your ideal customers with highly targeted programmatic ads. By placing your ads on the most relevant websites and platforms, we boost exposure and generate high-quality leads.
Social Media Advertising
Our outbound marketing company tailors ads based on user behavior and demographics. In doing so, we launch attention-grabbing ad copy that resonate with your target market and drive more sales.
SMS Marketing
Engage with your target audience directly by providing timely promotions, updates and offers through text messages. Our outbound marketing company ensures compliance with regulations to protect your brand.
Content Syndication
Marketinzz facilitates content syndication, distributing valuable content such as articles, whitepapers and webinars through third-party platforms to expand your reach and build brand authority.
Why Choose Marketinzz for Your Outbound Marketing
Marketinzz Internet Marketing Agency provides the support and expertise you need to help your business achieve sustained growth.
Choosing Marketinzz for your outbound marketing needs means gaining a partner committed to your long-term success. With us, you get:
Customized Solutions
Results-Driven Approach
Experienced Professionals
Comprehensive Outbound Marketing Strategy
In-Depth Reporting
On-Time Delivery
We pride ourselves on delivering marketing outbound campaigns on time and on budget without delays or surprises. Our project management expertise enables seamless execution from start to end.