Pay Per Click (PPC) Marketing
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Make the Right Decisions for Your Brand With PPC Advertising
The digital marketing tides are shifting and many companies are looking for fast, effective ways to position their brands in front of high-converting customers.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
Increase your search engine visibility and get immediate results with Marketinzz Internet Marketing Agency’s PPC management services.
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Unlock the Power of Pay Per Click Management Services
Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
- Perform a regular local SEO audit
- Build out city pages
- Dominate “near me” searches
- Create content clusters
- Optimize your site for mobile
- Create an SEO strategy
- Know your audience
- Perform a regular local SEO audit
- Build out city pages
- Dominate “near me” searches
- Create content clusters
- Optimize your site for mobile
- Create an SEO strategy
- Know your audience
Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support on-going social media campaigns at scale.
Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
SEO vs. PPC: Which is the Right Strategy for Your Brand?
SEARCH ENGINE OPTIMIZATION
SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10.
SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go.
PAY-PER-CLICK
SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10.
SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go.
Leverage Pay Per Click Marketing and Take Advantage
of Consumer Search Opportunities
Are you having a hard time evaluating the local SEO agencies in your area? Finding the right online local SEO company to manage your Google My Business services and other local digital marketing processes takes significant time and careful thinking and planning.
These are the top considerations to help you narrow down your list of the best local SEO companies:
Marketinzz Internet Marketing Agency is a trusted leader in pay per click internet marketing. Our pay per click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness and reach their goals.
Throughout the years, our pay per click marketing firm has mastered what is PPC, how it works effectively for different stakeholders and what it entails to ensure online success. If you’re still unsure whether pay per click is the right advertising model for your company, our PPC management firm is here to help you.
Learn what is PPC and explore the many ways pay per click advertising can take your business to new heights. Start your pay per click campaign today with help from Marketinzz’s pay per click internet marketing experts.
What Is Pay Per Click and How Does It Work?
A Hanapin Marketing report shows that 79% of marketers find paid search marketing beneficial to their business. Consequently, approximately 62% of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI. But what is pay per click and how can it ramp up your digital marketing efforts?
Marketinzz’s PPC experts explain what is paid search and how it works to guide you through the fundamentals of PPC management. By understanding pay per click processes, you have a better chance of launching profitable campaigns. Learn all about PPC marketing and find out how our pay per click marketing agency can help you achieve success.
What is PPC?
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
People usually think of Google PPC management when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
PPC digital marketing allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.
What Are the Different Types of PPC Ads?
A Hanapin Marketing report shows that 79% of marketers find paid search marketing beneficial to their business. Consequently, approximately 62% of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI. But what is pay per click and how can it ramp up your digital marketing efforts?
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
How Does PPC Marketing Work?
PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign a value to different search terms and phrases based on their search volume, difficulty and competition level. The more advertisers competing for the same keyword, the higher the keyword price.
Advertising platforms offer limited space for paid placements. Furthermore, Google’s homepage has limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.
Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).
To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs) and drive prospects to an SEO-optimized landing page.
Don’t have the time to perform a PPC audit and launch your pay per click campaign? Entrust your PPC services to our pay per click management company and let us do the technical work for you.
Our PPC Agency Helps Improve Your Quality Score
and Generate More Online Revenue
At Marketinzz Internet Marketing Agency, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.
Our pay per click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay per click management agency and reap the benefits of cost-effective PPC advertising services.
Why Pay Per Click Marketing Works For Your Business
PPC advertising is an incredibly powerful digital marketing tool strategy to increase your conversions and maximize your ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and improve your profitability.
Here are the top benefits of investing in PPC advertising services:
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
Ready to launch your PPC search engine marketing campaign? Understand the basics of search engine marketing and find out how you can utilize our SEM agency’s expertise to boost your competitive advantage.
What Is Search Engine Marketing?
Reach Your Target Customers and Pay Only Per Action
PPC search engine marketing is a digital marketing strategy used to increase a brand’s visibility in SERPs, such as Bing, Yahoo and Google, for niche keywords. It aims to increase traffic through optimized ads and bring more conversions to the advertised website.
Before, SEM referred to both SEO and paid search marketing. Today, search engine marketing refers exclusively to paid search advertising. SEM is also alternatively referred to as pay-per-click or paid search.
With an increasing number of consumers performing online shopping, PPC search engine marketing has become a vital digital marketing component. SEM allows advertisers to only pay for impressions that result in visitors. Each visitor incrementally improves your organic search rankings, making it one of the fastest ways to drive traffic and conversions.
How Does SEM Work?
Search engines utilize algorithms to provide the most relevant search results, depending on the online users’ information, such as their location and web activity. Sponsored ads appear either at the top of the SERPs or beside the first search result.
Keywords are the foundation of PPC search engine marketing. You need to identify brand-related keywords that prospects are likely to use when searching for your products and services online to get in front of the right audience.
SEM takes your keyword management a step further. It allows you to set additional parameters to determine when your PPC ads should appear and who should see them. Our PPC firm utilizes various SEM platforms, such as Google AdWords, Bing Ads and Yahoo Search Ads, to display your advertisement on top of SERPs and connect your brand with high-intent searchers across the web.
As a reputable pay per click advertising firm, we invest in advanced keyword research tools to gather valuable information, such as keyword search volume and competition. Once we’ve identified your target search terms, our Google PPC agency determines the negative keywords or irrelevant phrases that should be excluded from your keyword lists.
Our PPC specialists structure your account and create compelling ad copy to ensure you win the ad auction. PPC search engine marketing allows you to show ads more often at a lower cost. By optimizing your ad campaigns and improving your Quality Score, you learn more about your audience and competitors and develop competitive pay per click campaigns that get results.
Give your website the attention it deserves. Choose our SEM agency and let us help you succeed at PPC search engine marketing.
Why Is SEM Important in Digital Marketing?
Search engine marketing encompasses various paid advertising techniques you can use to increase your site prominence and distinguish your brand from the cut-throat competition on the internet. The higher your products appear on search engines, the higher the visibility and greater engagement it generates.
PPC search engine marketing allows you to:
- Reach identified target customers instantly
- Double your investment in AdWords
- Increase site traffic through ad visibility
- Connect with local markets
- Appear on competitors’ keywords
- Bring in more qualified leads
- Increase brand awareness
- Enhance your mobile marketing efforts
Create effective SEM campaigns with help from our SEM agency. Besides showing you what is paid search, our PPC marketing firm stays abreast of the latest web developments and industry trends to amplify your paid search marketing campaigns and guide you to success.
Choose our pay per click management
company and reach more customers.
PPC Agency That Delivers Positive Results
Since 2005, our PPC management company has been providing numerous businesses with full-service pay per click solutions that improve market performance. Our PPC advertising agency utilizes data and analytics to scale up your campaign and achieve your marketing goals.
Discover how our PPC agency has transformed the digital marketing game for the biggest industry players:
RV REPAIR SHOP
From the Client:
“Marketinzz has gone above and beyond and it’s allowed me to focus on other aspects of business development. Marketinzz understands the intricate needs of what we want to accomplish.”
ECOMMERCE BUSINESS
From the Client:
“Marketinzz has gone above and beyond and it’s allowed me to focus on other aspects of business development. Marketinzz understands the intricate needs of what we want to accomplish.”
LAW FIRM
From the Client:
“Marketinzz has gone above and beyond and it’s allowed me to focus on other aspects of business development. Marketinzz understands the intricate needs of what we want to accomplish.”
Leverage our PPC specialists’ knowledge and expertise in keyword research, PPC ads creation and pay per click campaign management. Get in touch with our PPC agency today and let’s begin your PPC audit!
PPC Marketing Services
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
Partner with a pay per click management
agency that delivers notable results.
Why Marketinzz's PPC Services Are Better Than the Rest
Leverage Our Technical Expertise to Grow Your Client Base
Marketinzz Internet Marketing Agency is a recognized pay per click firm, committed to your success. We bring our years of expertise and industry experience to every pay per click campaign we handle. From PPC audit and account setup to ads management and campaign monitoring, trust us to give our 101 percent dedication to improving your online performance.
Here’s what you can expect when you hire our pay per click marketing agency:
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
SEARCH ENGINE OPTIMIZATION – SEO
Through careful keyword research and white hat practices, our digital marketing agency helps you achieve high rankings in the major search engines. Our comprehensive SEO strategies include on-page optimization, technical audits and local internet marketing services to drive organic visibility and traffic to your site.
Why Pay Per Click Advertising is a Great Investment
Studies show that 50% of consumers arriving at retailer sites from pay per click ads are more likely to convert than those who came from an organic link. This is because more than 75% of people believe PPC ads make it easier to find the information they need.
Without a robust paid search marketing strategy, you’re missing out on conversion opportunities and instant visibility on digital marketing platforms. Don’t fall behind the digital marketing competition. Here are more reasons partnering with our paid search agency is beneficial to your success:
- The top three posts on SERPs get 46 percent of clicks (WordStream)
- Google gets more than 167 billion monthly searches (Search Engine Land)
- PPC campaign management services do not require constant maintenance and attention
- Paid search allows better tracking
- PPC clicks convert at 1.5X the rate of organic search clicks (Moz)
- SEM allows you to target local communities online
There are approximately 2.05 billion online shoppers worldwide and this number continues to increase by the hour. With more digital marketing platforms and eCommerce channels emerging every year, capitalizing on Google and eCommerce PPC services is one of the best decisions you can make to keep your business afloat and zoom past the competition.
Does your company have a PPC marketing strategy in place? Our PPC advertising firm is here to guide you in making the right advertising decisions for your brand. We combine your vision with our paid search marketing expertise to increase your sales opportunities and generate quick marketing wins.
Don’t wait until you’re losing customers to your competition. Now’s the best time to work with our PPC management company and get your leads and conversions moving. Contact our pay per click advertising firm today to get a free quote on your project.
Ready to partner with our pay per click marketing agency?
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