User Experience Testing

Deliver a Seamless Digital Journey From Start to End

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See Your Platform Through Your Customers’ Eyes

Does your website take forever to load? Every second of load time you lose is a missed revenue opportunity. Optimize your digital experience with Marketinzz Internet Marketing Agency’s comprehensive user experience testing service.

Whether you’re launching a new app or website, making subtle changes or changing an existing interface, we ensure your digital platforms exceed user expectations across all touchpoints.

What is user experience testing?

User experience testing, also called UX testing or usability testing, evaluates how users interact with a website, app or other digital platforms.

User testing is done to measure how ‘usable’ a platform is and how easy or difficult it is for users to reach their goals.

By gaining insights from real users, businesses can make informed decisions to enhance usability, accessibility and overall user satisfaction across all platforms, including apps and websites.

Marketinzz Internet Marketing Agency offers more than UX testing; we deliver insights that drive real results. From reducing bounce rates and increasing conversions to building brand loyalty, our user testing services unlock the full potential of your digital investments.

Don’t let usability issues hinder your digital success. Run a thorough website/app user testing and elevate your brand experiences.

Identify Friction Points and Reach Your Website’s Full Potential

In a nutshell, the conversion funnel is a visual representation of the customer journey on your site. It illustrates the steps users take to make a desired action, from the initial engagement with your brand (subscribing, filling out forms, etc.) to the final conversion (purchasing a product or service).

A well-optimized conversion funnel leads users effortlessly to the final goal, boosting the likelihood of converting leads into sales. This translates to fewer obstacles for customers and a higher conversion rate.

A conversion follows four stages:

Awareness: This is the first stage of the conversion funnel, where potential customers become aware of your brand and products/services.
Interest: At this stage, potential customers have shown interest in your brand and are actively seeking more information.
Consideration: Potential customers consider purchasing from your brand but may still be hesitant or unsure.
Action: This is where the actual conversion occurs, whether it’s making a purchase, signing up for a newsletter or filling out a contact form.

How do you identify bottlenecks in your funnel?

At some point along this funnel, users may drop off and not complete the desired action – hence, what we refer to as a conversion bottleneck.

By understanding which stage(s) in the funnel have a high drop-off rate, you can identify optimization opportunities and improve the customer journey.

This is where a CRO website audit comes into play.

Resolve Conversion Bottlenecks With a Comprehensive CRO Audit

When you conduct a CRO audit, you’re essentially taking a magnifying glass to your website, identifying weak points where potential customers abandon the process and then proposing data-driven solutions to overcome these barriers.

Some common issues that a CRO audit can help identify and resolve include:

Perform a regular local SEO audit
Build out city pages
Dominate “near me” searches
Create content clusters
Optimize your site for mobile
Create an SEO strategy
Know your audience

Perform a regular local SEO audit
Build out city pages
Dominate “near me” searches
Create content clusters
Optimize your site for mobile
Create an SEO strategy
Know your audience

A/B Testing vs. Usability Testing

Discover Critical Insights and Make Informed Decisions

A/B testing and website usability testing are both important methodologies in user experience research. However, they serve different purposes and are conducted at different stages of the design and optimization process.

A/B Testing

A/B testing, also called split testing, compares two or more specific design or content variations to determine which performs better in terms of user engagement and other predefined metrics.

Split testing is typically conducted after initial UX testing to refine and optimize specific elements. Changes are often implemented in real-time, allowing for quick adjustments based on user behavior and statistical significance.

UX Testing

Website usability testing evaluates the overall user experience by observing how users interact with the platform. It helps uncover the ‘why’ behind user actions, allowing for a deeper understanding of the user experience.

User testing websites or apps is typically conducted in the early stages of design and development to identify design flaws, navigation issues and other challenges that may impact user satisfaction.

Give users a 100% positive first impression of your digital platform and make it last. Get started by discussing your user interface testing needs today.

Why Your Business Needs User Experience Testing

Identify Usability Issues Before They Impact Revenue

According to a Forrester study, every $1 invested in user experience research brings $100 in return – a staggering 9,900% return on investment (ROI)!

With the right website/app user testing, you can:

Improved Customer Experience

A detailed CRO audit identifies friction points, allowing you to optimize your website for a smoother, more enjoyable user experience. This could mean simplifying your checkout process, improving navigation or optimizing for mobile devices.

Improved Customer Experience

Marketinzz's User Experience Testing Services

Position Your Brand for Sustained Growth

Improved Customer Experience

Why Choose Marketinzz for Your Usability Testing

We Provide a Seamless, Enjoyable and Optimized User Journey

Marketinzz Internet Marketing Agency is your trusted partner in user experience research. We leverage our years of experience and expertise to provide data-driven recommendations for improvement based on industry best practices and our knowledge of user behavior.

Discover the advantages of working with Marketinzz: